Editorial Review:

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

Customer Reviews:

Avg. Customer Rating: 4.0 / 5.0

the worse experiance..!!!:

i didn`t got this item at all and amazon helped the sller to steal my money and they donot want to give it back to me, i advice any body to not shop at amazon at all because it depend on your luck, if you deal with a good seller then you will got the item, if not then say bye for your money because amazon never Protect their customer.

Delivery was wayyyy to late:

I ordered for this book a week before skl started... It never came until the 4th class.. seller wasnt helpful as there was no tracking number available to track item, Also I never got a price cut since the book came in late.
Service was terrible...
I have shopped alot on Amazon for my text...this was the worst i have ever see!

Marketing Management Text:

I purchased the text for an online course. The delivery was as promised and I was satisfied with my choice. Now that I am in class, the text choice I agree was a good one.

Exciting and revolutionary book for students and managers alike:

Like other works of Philip Kotler, this is a ground-breaking collection of information for marketers to generate ideas and to uncover opportunities. In this book, Philip Kotler and Kevin Keller pay great emphasis to customer relationship management, the Internet and information technology revolution, brand management and global marketing. It has more than 1,000 cases, which make it very practical for teachers, students and practicing managers [Nwankama W Nwankama].

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