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Customer Reviews: Avg. Customer Rating: 4.0 / 5.0 Ben Cohen Should Know--The Market Rewards Values-Based Businesses:
Walking the Walk vs. Talking the Talk: What an interesting book, instructing businesses on how to be profitable AND ethical! I wish more people would operate in such a manner. I do, and always have, and now after almost 20 years in business can recognize when someone else (client, supplier) is less than ethical. I avoid them. I wish I had that insight when I first started! With only my vacation day payout and a few thousand in the bank, I started a computer network installation and service company. I was asked to bid on a job for prospective new... Highly recommended!: Using examples from their personal experiences and from a wide variety of U.S. companies, Ben Cohen and Mal Warwick show how companies have incorporated socially progressive and environmental values into their daily business practices. The authors insist that companies can help their communities and make money at the same time, adding a new dimension to traditional business models, which focus only on profits. Although the authors' enthusiasms sometimes carry them away - for example, they insist that... A practical guide for turning ideals into reality: I eventually want to start my own apparel business, but I know the industry is rife with ethical abuse. Because of this, I want to run a business that does as little harm and as much good as possible. Until a few weeks ago, I was not sure how to bring that ideal to practical fruition. After receiving "Values-Driven Business" from someone who works for a socially responsible company, many of my questions were answered.
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